Pizza at the touch of a button
posted on 26-Sep-2011
Pizza at the touch of a button
Domino's Pizza has launched a new free iPad app to enable pizza lovers to order in a matter of swipes. Developed by Somo, the iPad app is the latest mobile addition to Domino's ordering methods and sits alongside its existing iPhone and Android apps.
iPad users simply need to enter their postcode and the new app will automatically locate the nearest Domino's store. Users can then scroll through a carousel style menu to select their favourite pizzas, sides, desserts and drinks.
Simon Wallis, sales and marketing director for Domino's, said: "Sales of iPads are currently growing faster than iPhones and with the introduction of our new ordering app, we are keen to capitalise on this opportunity. We have achieved fantastic sales to date through mobile channels - our iPhone app generated £10 million in pizza sales in just eight months."
