Not just A to B

Not just ‘A’ to ‘B’

As we all know, spending the advertising budget is an easy thing to do. From the internet to magazine adverts, yellow pages adverts to direct mail, it’s sometimes hard to know what gives the best return for your buck. In amongst this array of advertising medium lies a fantastic opportunity that most franchised businesses can tap into, and to great effect - Vehicle Wrapping.

If your franchise network operates commercial vehicles or cars in the running of their business, then utilising the opportunity to effectively brand them could represent a great way of making the most of the marketing budget.

Gone are the days when a vehicle livery was just a few lines of text and a telephone number. Advances in digital print technology enables you to fully brand your vehicles with a complete, full colour design, transforming it into a moving billboard promoting your franchise 24/7. This process is known as ‘vehicle wrapping’.

Is your branding stuck in the past?

Too many franchises look at vehicle branding as something ‘they have to do’, instead of really appreciating how effective a fleet of vehicles, all cleverly designed and expertly wrapped, could be at increasing the profile of their franchise network. You only have to look at what other large fleet owners are doing with their vehicles to understand the untapped potential of vehicle wrapping.

Richard Clark is the Managing Director of Raccoon, the UK’s leading vehicle wrap specialists. He has seen his own business explode other the past five years, and Raccoon currently brand over 1,000 vehicles per annum for a wide range of clients, some of which are franchised networks.

“Five years ago we spent a great deal of effort promoting vehicle wrapping to potential clients. Now, they knock on our door asking us to transform their fleet of tired and dated vehicles into probably the greatest advertisement their business has. Once we wrap one vehicle for a client, they quickly come back to have the rest of their vehicles transformed as well”.

Raccoon include a wide range of familiar businesses within their client list, including Foxtons Estate Agents, Honda Motors and YourMove. Year on year, their individual spend on vehicle wrapping is increasing, and becoming an integral part of their marketing plan.

What about cost?

Compared with other forms of advertising, it offers great value for money. A well designed and wrapped vehicle is working for your business all year round, to help promote, inform and advertise wherever it is. Based over a three year period, a fully wrapped Ford Transit van will cost from just £1 per day.

How do I find out more about vehicle wrapping? Take a look at Raccoon – Effective Vehicle Branding, www.raccoon.co.uk or call Richard Clark on 0845 257 87 57 for more information.