Franchise Marketing Awards 2007 review

Franchise Marketing Awards 2007 review

The Franchise Marketing Awards are held in recognition of the industry’s most innovative and effective marketing campaigns for products, services and franchisee recruitment. It is judged by an independent panel of experts to recognise and reward companies that have raised their public awareness and as a result, achieved sustainable growth.  

This year’s event was an outstanding success with more than 400 guests (many of whom hit the dance floor) at the glamorous gala dinner held at London’s Marriott Hotel on the eve of 23 March. Franchisors from across the UK came together to celebrate excellence in marketing their brands, websites, launch programmes, recruitment literature and PR campaigns.

Supported by the British Franchise Association, The Daily Mail and Business Franchise Magazine, and sponsored by Lloyds TSB Business and Volkswagen Commercial Vehicles, the awards, now in their second year, recognise the hard work and immense creativity franchisors put into their dynamic marketing campaigns.

It’s also the perfect opportunity for franchisors to raise their profile throughout the industry via the exposure from both national and trade press. In particular, The Daily Mail and Business Franchise Magazine give extensive coverage of all the finalists and winners, helping to effectively market themselves to potential franchisees and therefore strengthening market position. The event is also a fantastic way to motivate, reward and acknowledge the achievements of current staff.

The awards evening was hosted by Lee Hurst, best known to television viewers as the quirky and quick-witted panelist on BBC1’s popular sporting quiz, They Think It’s All Over. Hurst was on top form with his usual brand of off the wall laughs while guests enjoyed a sumptuous dinner and partied into the small hours.

The winners were:

Best Overall Marketing Campaign

o    Prontaprint

Best Website

o    Urban Planters Franchise

Most Innovative Marketing Campaign

o    Gymboree

Best Franchisee Launch Programme

o    Blazes

Best International Franchise Expansion Programme

o    Cartridge World

Best Recruitment Literature

o    Your Move

Best PR Campaign

o    NBC Bird and Pest Solutions

Best Advertisement

o    Thresher Group Franchise

Most Creative Exhibition Stand

o    Totally Dynamic (Franchising)

Franchise Recruitment Team of the Year

o    Select Group


David Tuck, Franchise Sales Manager at Venture Marketing Group, commented:  “Franchisors should be proud that they’re part of one of the most dynamic and fastest growing industries in the UK, comprising talented and motivated individuals who go to great lengths to promote their business offerings in a highly competitive market. The Franchise Marketing Awards are about giving recognition to the creativity of companies and individuals who gain the attention of the world through innovative marketing.”

He further commented:  “I’m already hugely excited for next year. I expect to see many more faces and more award-winning marketing campaigns celebrated!”

Get further information on the franchise marketing awards here!