Dream Doors targets over 60s on TV
posted on 26-Sep-2011
Dream Doors targets over 60s on TV
Dream Doors launched a three-week television advertising campaign in September, consisting of 45 half-minute advertisements on digital channel ITV3. The channel targets viewers aged 55 and over with classic series such as Poirot and Heartbeat, appealing to Dream Doors own customer base of mature home owners.
Dream Doors founder Troy Tappenden said: “Since starting out we’ve known that most of our customers are in their 60s. They love the convenience of a kitchen facelift, whereas younger customers are more inclined to buy flat-packed, and will either install it themselves or have a friend who knows how to fit kitchens.”
