Cartridge World appoint Raccoon Vehicle Wrapping to Support Environmental Drive

Cartridge World appoint Raccoon Vehicle Wrapping to Support Environmental Drive

Using clever design and bright colours, multi award winning vehicle graphics specialists Raccoon, has unveiled the first vehicles in Cartridge World’s vehicle fleet to be branded using its innovative latex wrapping technique.

Designed to maximise brand awareness on the road, the three Peugeot mini-vans were unveiled at Cartridge World’s Annual Gala Dinner in March. Printed using Raccoon’s leading edge technology which enables it to print crystal clear images onto a highly conformable film, all vehicles are identically coloured in Cartridge World’s recognisable yellow branding. Each carries key messages regarding its environmentally friendly, high quality printer cartridge service along-side eye-catching imagery.

Raccoon will work with Cartridge Worl's Franchise Support over the next two years to extend the consistent branding over the entire franchise fleet network made up of 200 vans and cars.

“Through vehicle wrapping, our customers can use their own branding and company colours to extend their key messages onto fleet vehicles meaning messages are not only conveyed to existing customers, but also to new ones,” explains Richard Clark, Raccoon’s Managing Director. “We will be working closely with Cartridge World Franchise Support to proactively market this service across all franchisees who will be able to visit any one of our dedicated vehicle wrapping centres located in strategic locations across the UK.”

A cost-effective solution, an independent survey commissioned by 3M  has shown vehicle wrapping presents the lowest cost per capita of any other ambient advertising tool including billboard, direct mail and radio.

“At a time when every penny spent on marketing must show a tangible return, vehicle advertising represents a viable, cost effective solution,” Richard continues. “We can offer a performance guarantee of up to five years, after which time the wrap can be fully removed without damaging the vehicle’s original paintwork. We are the UK’s only approved 3M Vehicle Wrapping Specialists and are currently able to offer warranties in accordance with their industry leading ‘MCS’ programme.”

Mark Holland, UK General Manager of Cartridge World, said: “We selected Raccoon as our fleet vehicle wrap partner due to its use of 3M quality products and its performance guarantee. Cartridge World prides itself on offering our customers high quality products with a full performance guarantee so we expect the very same from our suppliers.

“Fleet vehicles will be used by our franchisees to deliver and collect cartridges from their customers as part of Cartridge World’s business to business programme. It is important all customers, and potential customers, are aware of this service and as such, we have worked closely with Raccoon to ensure the vehicle design is clear, concise and, most of all, eye-catching.”

Raccoon has a strong commitment to the environment, and as such uses non-solvent, eco-friendly ink throughout its production process. The water-based latex inks release zero emissions during production, and all customers are able to utilise Raccoon’s innovative end-of-life recycle process following removal of the wrap.

Raccoon has vehicle wrapping centres at key locations across the country including South London, Hampshire, Lancashire, East Anglia, Maidenhead, East Kent, and has recently opened its first in Leeds. Each branch offers consistently high quality service with production based at its central office in Kent.