advice Recruitment
Train your franchisees in sales
How can I ensure my franchisees are selling at their best? This is the question often asked by many franchisors. Never before has it been so important for franchisors to ensure their franchisees are well equipped to deal with difficult economic times. Vesna Siljanovska discovers how franchisors can help their franchisees improve sales techniques and beat their targets
Strong foundations for your brand
Your brand is intrinsically linked to every part of your organisation; everyone is part of the process from customers, staff and suppliers to your franchisees. Marketing specialist Sarah Cook, founder of Coconut Creatives, explains how you can train your franchisees to become experts in your brand.
Pitch perfect
The franchise recruitment process can be time-consuming and expensive, so it’s essential you get it right. In the dawn of the exhibition season, Alison Ledger discovers how to pitch to potentials, successfully…
Keep on training
Why is training so important and what should you be providing as the franchisor? Nigel Toplis explains
The right ingredients
How your training programme can ensure your franchisees are made of the ‘right stuff'
Top talent
With the new year fuelling the desire for a new career amongst many, how can franchisors be sure they get the cream of the crop? Jonathan Chadd reveals
Purify your process
Avoid costly mistakes by improving your recruitment process. Vesna Siljanovska reports
Reach your goals
Training franchisees has always been tricky; they have to know how to ‘do' whatever it is the franchise does but they also have to build a business, too. Richard Lambert explains
Hot leads
If you're starting to think about your 2012 recruitment strategy, see how this spring and summer's events fared for the hundreds of franchisors who exhibited at the London and Manchester bfa-approved franchise exhibitions
