advice Marketing

Printwell has the answer

In these tough economic times marketeers are taking a serious look at digital print and the value it can offer.

Digital print provides fantastic opportunities for reaching a target audience with personalised mailers and enables you to improve all communication with your existing and potential customers through using variable data within your print.

Data is the key to getting a good return on investment. A well-printed, high quality piece of personalised marketing material will enhance your brand image.

Depending how much you know about your customers, digital print can enable you to target them with information which is bespoke to their age, family status, interests and budget.

Whatever your choice of marketing material, customisation creates maximum impact and therefore maximum exposure.

There are also the environmental advantages to consider; with reduction of waste, energy use and in the use of raw materials; digital print is the way forward.

Printwell Customer 'A' gathers new business using variable data printing for their marketing campaign 'Goodies Galore'.
Customer ‘A' used variable data printing to encourage existing and prospective customers to view and buy from our portfolio of promotional items. The campaign was successful with a 35 per cent response rate.

The objective: create awareness and showcase the promotional items portfolio. Each year customer 'A' initiates a lead-generating marketing campaign. The campaign consists of a minimum of three mailers delivered over an eight-week period, with a consistent theme using variable data.

At one time, 1,000 mailers are sent out, using personalisation throughout the text and changing images of promotional items available for each customer in line with purchasing data held on customers.

Of the 1,000 people mailed, there were 486 hits on the promotional item website and 350 enquiries.

For information on how Printwell can help you maximise your return on investment using digital print, click here.