Marketing advice
On a roll
The franchisees of outlets such as McDonald's, Saks Hair and Beauty, Subway and Chips-Away are just some of the businesses enjoying increased customer footfall thanks to till roll advertising and promotions
Marketing activities like these give franchisees a real opportunity to
reach their customer base. Access Point knows from its own experience and research that these types of promotions deliver customers and drive sales.
Till roll advertising out-performs flyers and offers a unique opportunity to get your marketing message directly into the hands of a customer. The act of purchase is over but the individual is still engaged and is far more willing to take their receipt and glance at it, than they would be willing to take a flyer or other promotional material.
Information is at the heart of Access Point's promise and the company
has successfully carried out campaigns for some of the UK's largest
franchisee groups, with till roll advertising delivering as much as 250
per cent return on investment. Messages can be individually tailored and
targeted by locality to be very specific and relevant.
From a large multi-outlet national company wanting to target specific
postcodes to a small local trader wanting to target their local
supermarket on its busiest day, Access Point has both the intelligence
and relationships to help drive footfall and business.
The company can source promotional venues for franchisees to create
displays or set up sales teams onsite, allowing franchisees to target
customers at the right time, in the right place with the right offer.
With more than 4,000 supermarkets and retail parks on its books, Access Point has long-lasting relationships in place with many household names
including: Somerfield, Tesco, Sainsbury's, Morrisons, Roadchef, IKEA,
Makro Wholesalers, Wickes and Homebase along with hundreds of other
shopping and retail centres.
