Marketing and PR advice for franchisors

Websites... the what where and whens answered!

Prospective clients visit your website to ‘check you out' so your website must be fresh, current and generate enquiries for you. Sarah Cook explains how you can reach these online goals

Read this article on reaching your online goals.

Attention seeking?

Approach your target media with the right messages, at the right time, and you can increase your success rate in achieving that sought after free media coverage says marketing specialist Sarah Dyer, founder of Coconut Creatives.

Read this article on achieving free media coverage.

Are you in full control?

Franchisors spend a great deal of time and money creaing a successful brand, but it is really safe to assume that franchisees are promoting the brand correctly?

Read more about what Franchise Connect has to say.

Looking for a flexible marketing solution for all your printing needs? Printwell has the answer

Looking for a flexible marketing solution? Printwell has the answer

In these tought economic times marketeers are taking a serious look at digital print and the value it can offer

Read more about what Printwell can offer you.

Raise your rankings

Make your website easy to find on the internet with these tips on Search Engine Optimisation (SEO).

Get the most out of your exhibition stand

The British & International Franchise Exhibition in London Olympia is fast approaching - so what can you do to get the most out of exhibiting?

Read how to get the most out of your exhibition stand.

Bright spells

The warmer seasons brought us The British & International Franchise Exhibition in the spring and the Scottish Franchise Showcase this summer, both events proved that the franchising light is burning bright

To read more about Franchise Shows, click here

Hit target

Marketing guru Sarah Cook reveals how franchisors can help franchisees with local-level marketing to enhance sales

To read more about marketing, click here

What about the brand?

Keeping it local

Every organisation has a brand, even if it doesn't want one, because a brand isn't a logo, marketing campaign or website, it is the perception that people have of the organisation.

To read more on Franchise Branding, click here.

Love your logo?

An investigaton by Printwell into how your corporate logo says more about your company than you can...

To read more on your logo click here.

The 10 commandments

Here are 10 tips on how you can make networking pay, by BNI

Stand out

Top tips to make the most of your exhibition stand by Sarah Cook

Read this article on standing out now.

The year to achieve

Have you reached your business targets? Paul Taylor can offer a helping hand

Read article on business targets.

Is biggest always best

Is biggest always best?

What should you put in to a franchisee recruitment advert? Fiona Corallini reveals

Read this article on advertising.

Marketing advice

No charge

The Intellectual Property Office will soon start charging for registrations, Jonthan Chadd explains

Read this article on trade marks.

End on a high

There was no such thing as winter blues for exhibitors at the National Franchise exhibition last October

Up Next

Up next…

The British Franchise Exhibition has moved to June with new features and an enhanced marketing campaign to deliver even better results

From prospect to profitable franchisee

Sarah Cook reveals how and why franchisors should build an integrated marketing plan to boost recruitment

Promoting your business

Promoting Your Business

Nigel Toplis, managing director of Recognition Express, offers some tips about how you to best promote your business

Read more on promoting your business.

Is two better than one?

Co-branding - a way for struggling franchisees to increase their turnover? Sherrards's Manzoor Ishani explains

A good gift

Event specific promotions are probably the best known and most used. Nigel Toplis reveals

Smart thinking

Paul Taylor on how to approach marketing properly

Read more on marketing your business.

Marking your territory: Post code marketing

In order to meet its targets, Molly Maid, a cleaning management franchise, needed to identify where its core base of target customer households were, pin point where they lived and divide the country up into exclusive areas, each with a minimum of 12,000 target customer households, for its franchisees.

Don't dilute your brand

How to maintain your brand across your franchisee network

To blog or not to blog: that is the question

Whether 'tis nobler on the net to suffer the missed opportunity and anonymity of inaction or to speak online to a sea of users and by blogging engage them? Dan Archer reveals

Franchisor suppliers