advice Sales & Marketing
Websites... the what where and whens answered!
Prospective clients visit your website to ‘check you out' so your website must be fresh, current and generate enquiries for you. Sarah Cook explains how you can reach these online goals
Attention seeking?
Approach your target media with the right messages, at the right time, and you can increase your success rate in achieving that sought after free media coverage says marketing specialist Sarah Dyer, founder of Coconut Creatives.
Are you in full control?
Franchisors spend a great deal of time and money creaing a successful brand, but it is really safe to assume that franchisees are promoting the brand correctly?
Looking for a flexible marketing solution? Printwell has the answer
In these tought economic times marketeers are taking a serious look at digital print and the value it can offer
Raise your rankings
Make your website easy to find on the internet with these tips on Search Engine Optimisation (SEO).
Get the most out of your exhibition stand
The British & International Franchise Exhibition in London Olympia is fast approaching - so what can you do to get the most out of exhibiting?
Bright spells
The warmer seasons brought us The British & International Franchise Exhibition in the spring and the Scottish Franchise Showcase this summer, both events proved that the franchising light is burning bright
Hit target
Marketing guru Sarah Cook reveals how franchisors can help franchisees with local-level marketing to enhance sales
Keeping it local
Every organisation has a brand, even if it doesn't want one, because a brand isn't a logo, marketing campaign or website, it is the perception that people have of the organisation.
The year to achieve
Have you reached your business targets? Paul Taylor can offer a helping hand
Is biggest always best?
What should you put in to a franchisee recruitment advert? Fiona Corallini reveals
No charge
The Intellectual Property Office will soon start charging for registrations, Jonthan Chadd explains
End on a high
There was no such thing as winter blues for exhibitors at the National Franchise exhibition last October
Up next…
The British Franchise Exhibition has moved to June with new features and an enhanced marketing campaign to deliver even better results
From prospect to profitable franchisee
Sarah Cook reveals how and why franchisors should build an integrated marketing plan to boost recruitment
Promoting Your Business
Nigel Toplis, managing director of Recognition Express, offers some tips about how you to best promote your business
Is two better than one?
Co-branding - a way for struggling franchisees to increase their turnover? Sherrards's Manzoor Ishani explains
A good gift
Event specific promotions are probably the best known and most used. Nigel Toplis reveals
Marking your territory: Post code marketing
In order to meet its targets, Molly Maid, a cleaning management franchise, needed to identify where its core base of target customer households were and divide the country up into exclusive areas,,,
To blog or not to blog: that is the question
Whether 'tis nobler on the net to suffer the missed opportunity and anonymity of inaction or to speak online to a sea of users and by blogging engage them? Dan Archer reveals
On a roll
The franchisees of outlets such as McDonald's, Saks Hair and Beauty, Subway and Chips-Away are just some of the businesses enjoying increased customer footfall thanks to till roll advertising and promotions.
Happy new year!
Start preparing now for a successful 2011, says Sarah Cook of Coconut Creatives
Lead generation
Coconut Creatives' Sarah Cook recommends that franchisors work together to turn leads into franchisees
Grow through your garden centre
FF Promotions explains how you can use garden centres to market your franchise brand
The social network
How can social media be used for to recruit and train franchisees? How can it be used as a sales tool and how it should be combined with offline activities? Coconut Creatives, Sarah Cook explains
Social media and the law
Improper and inappropriate use of social media by franchisees carries risks for the franchisor. Natalie Wood of Morrisons Solicitors, reveals what your franchise agreement needs to include in order to protect your brand
Marketing update
Sarah Cook, founder of Coconut Creatives will continue ‘business as usual' with the addition of more monthly Franchise Recruitment Marketing Workshops.
Create a following
Everyone knows that social media can be an extremely effective marketing tool. Yet, for franchisors, how do you embrace the power of the social network, but at the same time protect your brand, especially if franchisees are socially active? Vesna Siljanovska investigates
Suite service
FastAnt works with franchisees both large and small providing them with a fully comprehensive suite of marketing services that ensure your branding remains consistent
Eliminate design charges
How a web-to-print system can make ordering flyers and leaflets easier for franchise networks
Managing your franchise network
As your franchised business grows, the burden of administration, communication, support and operational delivery can really impact your time and your profit. Save time, effort and money by having technology do the hard work for you
Perfect PR
Sub editors: they're popular people. Well, we say popular, actually, they rank somewhere in the popularity zone of tax inspectors, WAGs and Big Brother contestants. Give them a press release, and they'll rip it apart! Here's how to write the perfect press release
Secret marketing weapons
Some franchisors just seem to be everywhere - ever wondered how they do it? Follow an integrated marketing approach and you'll be one of them. Coconut Creatives' Sarah Cook reveals how to stand out from the crowd in the season ahead
A new world
Alan Wilkinson advises how franchisors can stay ahead of the game as the world of franchising changes
Are you a social media climber
How social media can be placed at the heart of a marketing strategy
