Franchise exhibitions
Exhibit at a Franchise Exhibition
Why exhibit at Venture Marketing Group's Franchise Exhibitions?
Venture Marketing Group’s (VMG) Franchise Exhibitions are the most 
established in the industry, and the only events exclusively supported by the British Franchise Association (bfa) with exclusive partnerships with the UK’s leading franchise media.
In addition, VMG’s portfolio of exhibitions, magazines, websites, newsletters and awards provide an up-to-date database of top quality potential franchisees with liquid capital that can be targeted year-round as part of the marketing campaign.
Each exhibition is marketed with a big-budget national, local, and trade advertising campaign to ensure franchising is an option considered by those who have recently been made redundant and those looking for a new opportunity after retirement as well as those considering running their own business.
VMG’s campaigns have been enormously successful in bringing in a fresh audience of more mature visitors, who have experience of the corporate world and the drive to run their own business – but who may not have considered franchising in the past.
Pre-event marketing allows visitors to research franchises in advance of the exhibition so they arrive at your stand as qualified investors, prepared with relevant questions and knowledge about your business.
In the current climate it has never been more essential to meet your future franchisees face-to-face to answer any concerns they may have, check they are dedicated to your business and ensure they meet your criteria.
Learn more about the individual marketing campaigns for each exhibition by clicking on the relevant logo at the top of the page or call the team on +44 (0)20 8394 5207 or email wendy.yeoman@vmgl.com.
Testimonials from past franchise exhibitions
“HSBC is pleased to support the show and spoke to visitors from far and wide – not just from London. There has been a good mix of franchisors and franchisees, and a number of people have been looking at opportunities following redundancy. The seminars have all been well attended, demonstrating that prospective franchisees are keen to get good advice.”
Cathryn Hayes, Head of Franchising, HSBC, London 2009
“Signs Express continues to attend the Franchise Exhibitions and has not been disappointed at Olympia. In view of the current economic climate, we have been very pleased with attendance this year. We have seen a number of high quality prospective franchisees over the two days and have been very pleased with the number of visitors to the show”
Tony Marsh, Sales & Marketing Director, Signs Express, London 2009
“The show has been excellent and has achieved the highest ever number of people booked for our Discovery Days from an event. Through our pre-event marketing we have had many people come ready prepared to see us. At each show the number of people ready and determined to make a move into franchising is increasing.”
Laurence Knott, Head of Marketing, Auditel, London 2009
“I’ve had a lot of sensible conversations with people about our business and the business model. The exhibition is a greatway to meet people face-to-face and have the initial conversation about franchising and potential business opportunities. Franchising is quite strong in the current climate and people who are willing to change and adapt to it are doing well. Those who aren’t will struggle.”
Doug Doolan, Franchise Development Manager, Snappy Snaps, London 2009
“We’re very pleased with the quality and number of visitors. Many of them are committed to finding a franchise and ready to invest in a business. We have a new franchise proposition so the exhibition helps to educate the public and publicise it, as well as accelerate the negotiation process face-to-face with those who are interested.”
Clive Smith, Managing Director, 0800 HANDYMAN, London 2009
“Essential for prospective franchisees and essential for serious franchisors.”
Dan Archer, Franchise Development Director, X-Press Legal Services, Birmingham 2009
“This is the first time that we have exhibited at The National Franchise Exhibition and the response was incredible. To date we have sold five franchises to people who attended the show and we have other ones in advanced negotiations. We have already booked for next year on all the shows. Many thanks for putting on such a great show and the quality and quantity of leads produced.”
Anthony Bray, Managing Director, Architectural Services, four weeks after Birmingham 2009
“We met some good quality candidates who were well prepared for the event. It is down to us now to turn potential into successful franchisees.”
Steve Calvert, Franchise Manager, Dent Wizard, Birmingham 2009
“We have already sold a franchise as a result of the show with more in the pipeline, so a big THANK YOU from the Mobi-tyre team!”
Brian Philips, Founder, Mobi-tyre, three weeks after Birmingham 2009
“There seems to be many more people who are determined to take their future in their own hands and are researching franchise opportunities as the best way to do this. The quality of visitors is very good... we’ve also noticed that a lot more of them have researched our business and are far more knowledgable before coming to meet us.”
Robin Page, Franchise Director, Cash Generator, Manchester 2009
“The show has been a tremendous success for us. The quality of the people on our stand and the low investment level have been important factors in this success.”
Berkeley Harris, Head of National Franchise Team, WPA, Manchester 2009
Past Event Reviews
 | The National Franchise Exhibition 2009 |  | The British & International Franchise Exhibition 2010 Event Review |
