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Belle Casa
Belle Casa is a management franchise in the domestic cleaning industry. No cleaning is carried out by our franchisees; instead you will be responsible for managing your business. You will need no stock, no invoices need to be raised and you are paid in advance for your effort.
Belle Casa is now looking for franchisees to join their growing network and become part of the £1.3 billion lucrative cleaning industry
- Investment amount: Up to 10K
- Industry Sector(s): Cleaning
Belle Casa – Management Cleaning Franchise
Belle Casa is a management franchise in the domestic cleaning industry. No cleaning is carried out by our franchisees; instead you will be responsible for managing your business. You will need no stock, no invoices need to be raised and you are paid in advance for your effort.
Belle Casa is now looking for franchisees to join their growing network and become part of the £1.3 billion lucrative cleaning industry.
How Belle Casa began
Peter Dalton started Belle Casa in late 1998 in East Northamptonshire. He borrowed £250 so that he could produce leaflets to promote the business and then went about distributing them himself. On the first evening of doing this, Peter received his first enquiry – Belle Casa had begun.
Peter established a computer record system and within weeks the business had grown to over 50 customers. The expansion continued at a fast rate which required Peter to purchase an office and recruit staff in 2001.
In 2002, Belle Casa Limited was formed and the franchising of the business began.
What makes us different from other cleaning franchise companies?
We book all your appointments from our call centre- We offer to run your own diary system, so that it enables you to do the important things like running your business
- We offer the full post code territory, not just part of it
- We offer to deliver on your territory 5,000 leaflets by our own leaflet distribution team
- We will show full proof of several of our franchisees earning in excess of £100,000 per annum (this is after the housekeeper has been paid).
What we do not offer:
- We do not limit your earnings
- We do not limit the amount of households you have in that post code area
- We do not intend to have 100s of franchisees in the country
- We will not sell you a franchise that has other franchisees in the same post code area
Training and Support
The Belle Casa franchise training programme
Belle Casa offers a comprehensive 2 day training programme that covers all aspects of running your franchise business.
The training includes:
- How to advertise your business
- How to target your customers
- How to increase your customer base
- How to hire your housekeepers
- How to convert enquiries into sales
- How to manage the administration side of your business
- How to draw up contracts and what insurances are needed
Financial Information
The cost of buying a Belle Casa franchise
- Set up your company for you using our team of independent accountants
- Offer you a comprehensive stationery package
- Provide you with full training and ongoing support
- Distribute over 10,000 leaflets to your area
- Offer you ongoing use of our FREE 0871 number
- Your area advertised on our company website
- Provide you with a centralised booking system for your appointments through our office team
Who's Ideal for Us
What we look for in a franchise owner:
Belle Casa is for those with the drive and determination to make their business work. They need to be self-starters and able to manage their own time. We are not looking for those wanting to work in a 9-5 corporate environment.
If this sounds like you or you would like more information about the Belle Casa Management Franchise then please fill in the enquiry form below ... we would love to hear from you
Click here to request more information
Belle Casa
Franchisees True Stories
With Belle Casa now becoming a full member of the bfa, Peter Dalton now believes a very bright future is ahead for the Domestic cleaning company franchise. 
Peter explains. “We wanted to be different from other domestic cleaning franchise companies. It is not our policy or never will be to have 100s of franchisees in the country covering a small territory, as this will limit the franchisee earnings.
If you look at the whole of the UK there are only 85 postcode areas for which you can earn from. What makes us different is that when a new franchise joins us they have that entire post code area, therefore the earnings they can achieve are much greater due to the size of the territory.”
Peter continues, “I will never understand why other companies offer small territory's or have other franchisees in the same post codes, this seems to us its then about how many licenses they can sell. They boast of having 100s of franchisees but all this is doing is limiting the franchisees earnings. We have a high percentage of franchisees earning 6 figure sums and remember this figure is what the franchisee earns.”
Chris Bevan, who runs Belle Casa High Wycombe, falls into the above. She explains ‘Its a brilliant system. I love the simplicity of the idea without any fancy add-ons. Without doubt the large area combined with the call centre enables me to work the system, without having to work that hard. I have built my franchise to a level in which has given me a wonderful life style.”
Franchisees Andrew & Tracey Holding, of Belle Casa Stevenage, add, “we joined Belle Casa 3 years ago, for us Andrew explains, it was simply the right decision.
We had a long meeting with Peter and in fairness to him, he told us the good and the weak side with regard to the franchise, but the good far out weights the weak side.
We looked at other cleaning franchises, but nothing came any where close to what Belle Casa had to offer.
The call centre is so important, it allows us to work on the main part of the business which is servicing our clients, its takes all the pressure of us knowing that the call centre books all our appointments for us. Its really is an amazing system and we are filled with admiration for it.”
Barry Turpin who owns and runs Belle Casa Cambridge has now been with Belle Casa for seven years. “It’s such a great system it’s allow me to spend a lot of my time with my family and has enable me to earn a great income.
On average I will add 25 to 30 new clients each month. New clients come rolling in-some even on Christmas Eve!” 
Jenny Wilson franchise director adds “Barry Turpin is king pin when it comes to turnover, he is one of the highest earners in the Company. Barry has made Cambridgeshire his own.”
“Barry concludes. “I am delighted that I took the decision to join Belle Casa it took me out of the rat race, I have a very comfortable lifestyle.”
Bob & Wendy Swift, who from Bournemouth own and run Belle Casa on the south coast, joined in 2004.
Bob & Wendy have made big in roads into the Bouremouth area and have just signed a new five year contract.
As Bob explains “We have an enormous market which allows us to grow our business on a daily basis.
We are delighted in the way things are going and the future is looking very prosperous for us” Wendy concludes. “The Call centre is a great asset it takes away all the pressure of not having to be stuck in one place waiting to book appointments.
The diary system that Belle Casa uses is simple and it allows us, like all the franchisees in Belle Casa to concentrate on the main part of the business”
Combined with a large area Belle Casa also has a unique system in which they book all your appointments for you. Peter continues “This is such a great service for all our franchisees, as this allows them to be getting on with the day to day running of there business, and not having to answer phones. Our franchise Partners are extremely pleased with this system. It saves them so much time and makes us look more professional. We don’t know of another domestic cleaning company that offers this unique service.”
Jenny Wilson Franchise director concludes, “We talk about the credit crunch but we are up 19% per cent on last year, our franchisees appointments are coming in thick and fast”.
