supplier directory

Search our extensive range of franchisors


FF Promotions

FF PROMOTIONS – LEADING THE WAY IN THE GARDEN CENTRE INDUSTRY

FF Promotions is a service dedicated to managing short term marketing campaigns within the garden centre sector. We bring together leading brands and garden centres to enhance the customers shopping experience allowing brands to reach their core consumers. FF Promotions is a division of First Franchise, the garden centre industry’s leading experts in concession retailing.

We work exclusively with many of the leading garden centre groups and independents and our team of highly skilled advisers manage their promotional calendars tailored to seasonal trends. Utilising available space for short term promotions allows brands to reach a family orientated customer and these marketing campaigns at garden centres have proved to be a highly effective way to reach core customers and talk to them face to face.

There are many benefits of a campaign at a garden centre including

  • Relaxed shopping environment
  • 7 days a week trading and free parking
  • A high percentage of ABC1, 35+, home owning customers
  • On site catering facilities 
  • Longer dwell time and more peaceful atmosphere than found in other shopping environments making it easier to speak directly to customers
  • Reach large numbers of core customers cost effectively
Recent clients include Honda, Go Cruise, The AA, Venture Photography and Granite Transformations.

Flexible campaigns can be arranged from one day to four weeks, tailored to suit the individual clients’ needs and designed to maximise opportunities to create customer awareness, generate new leads and build brand awareness. Our knowledge of the venues enables us to give the right advice on available space and location to maximise the promotional activity.

Our website, www.ffpromotions.com, provides information on individual stores and more specific details can be provided by telephone or email as required. We are in constant dialogue with leading brand owners, PR and Sales Promotion agencies to assist with cost effective direct marketing. We are also able to provide copy for franchisee bulletins.

Prospective promoters will need to have public liability insurance cover for these promotions. As an additional service, we are able to put clients in touch with a recommended insurance broker if cover is not already available.

For your information, we have listed below some industry types that we often place successfully in garden centre venues

  • Alternative medicines and health care
  • Breakdown services and auto repairs
  • Car dealerships
  • Catering services
  • Cosmetics
  • Entertainment – Sky etc
  • Environment – solar panels etc
  • Utility information services
  • Garden buildings and conservatories
  • Hire services
  • Home improvements
  • Leisure and well being
  • Mobility
  • Travel and overseas property
  • Photographers
  • Vending and kiddie rides
  • Landscaping
  • Legal services

This is not an exhaustive list and many other industry types can benefit from this type of marketing.

Please help us to help your franchisees by telling them about our services.

Go back to franchise directory

Go to home page