Marketing advice to really perfect your franchise by Coconut Creatives
Franchise marketing advice Maximising your website
How to maximise ROI from your franchise website
Almost every franchisor will be utilising online technologies and channels to attract leads from prospective franchisees. In many cases this results in prospects visiting your own website to ‘check you out’, so make sure your own website is current and up-to-date.
Click here to read more on getting the most out of your franchise website!
Franchise marketing advice Maximise your leads
Maximise benefit from your franchise leads
It is often the case that prospective franchisees are very difficult to contact during the day by telephone. If someone is looking for a franchise, they will most probably still have a daily commitment to a current job that prevents them from answering their home or mobile phone. Use your database and learn to categorise leads.
Click here to read more on maximising your leads.
Franchise marketing advice Exhibition time!
Make the most of franchise exhibitions/shows
Whatever exhibition you go to, ensure you make the most of attending by being prepared to do the hard work afterwards. Many leads are wasted because they are not followed up properly. During the show, ensure you collect as much information about as many visitors as you can.
Click here to read more on getting as much out of franchise exhibitions as possible!
Franchise marketing advice Maximise your franchise recruitment budget
Ensure you get ROI from your franchise recruitment budget
You don’t have to allocate an enormous budget to get good results and recruit franchisees. But you do have to be clever and plan ahead, says Marketing Specialist Sarah Cook. This is the most ideal time of year to start planning for the year ahead to take advantage of the peaks of the franchise industry.
Click here to read more about taking advantage of the peaks of franchising
Franchise marketing advice Use your brand to make more!
Get the most out of your brand
Many business owners are worrying about their brand and company’s reputation as more businesses take on board a corporate social responsibility strategy or policy for more ethical trading. With the rise in digital media, such as blogs and forums, consumers are publicly discussing every aspect of your business and their experiences with your brand.
Click here to read more taking full advantage of your brand!
Franchise marketing advice Same rules, new tools!
Use the latest marketing tools!
Marketing communications has changed, not just for franchisors but for all businesses. While the rules to effective marketing haven’t changed, the creativity and choice of tools have. There is such a vast range of communication tools to choose from, it can be confusing to reach a definitive decision.
Click here to read more about the right communications for your franchise
Franchise marketing advice Websites & Blogging
Use your website and start a blog!
This month I will be discussing the use of certain web tools to promote your franchise. Franchisors websites have many different uses and users. There are: the actual end consumers that visit the site; competitors, suppliers and other stakeholders; your franchisees. It is vital that the content of your website considers these different users and engages them all.
Click here to read about the latest advice on websites and blogging.
Franchise marketing advice Low cost marketing tips
Effective marketing need not cost the earth
I'm often asked about low cost marketing tactics to fit an existing strategy
so this month’s tips focus on a few different ideas that can be done alongside your existing campaign. Often the temptation is to focus all efforts on recruitment when in fact, your existing franchisee network is capable of much more than you think.
Click here to read more about low cost marketing tips.
Franchise marketing advice Franchise discovery days
Plan a franchise discovery day
Planning a ‘discovery day’ can really increase your lead generation and lead conversion rates and allow prospective franchisees to get a flavour for your business before they commit. Many franchisors choose to undertake discovery days so that they can meet a group of serious prospects face to face, saving time and resources plus increasing conversion rates.
Click here to read more about running successful open days!
Franchise marketing advice Harness your franchisees creativity!
Use your franchise network
While most franchisors have a board of directors which lead strategy and company direction, behind them is a valuable resource; its team. Whether this team is made up of employed head office staff, franchisees, consultants or a combination of all, there is so much benefit in establishing communication channels to capture all of their business ideas.
Click here to read more about harnessing your franchisees creativity
Franchise marketing advice Franchisor's marketing mix
Use a marketing mix in your franchise recruitment strategy
Whatever mix of tools you apply to fulfil your business objectives, it is vital that they all communicate a consistent message designed for the target audience. Marketing is a business culture that affects every level of your organisation, it is not merely a new name for advertising or PR which are tools of marketing. At a high level marketing is a strategic planning process to aid profitability.
Click here to read more about commonly used tools for franchisors!
Franchise marketing advice Importance of a solid marketing campaign
The importance of a solid franchise marketing campaign
A franchisors national marketing campaign has two major uses; to raise awareness of the branded franchise offering and to support existing franchisees. By demonstrating to your franchisees that their hard earned cash is being spent on promoting the brand nationally, it only helps to benefit them as more people will be aware of their business and what it offers.
Click here to read more on the importance of a solid marketing campaign
Franchise marketing advice Relationship between franchising & PR
Franchise marketing and PR
PR has often been the best kept secret to franchising success. But use it carefully, says Coconut Creatives. Many franchisees have used press releases very successfully to launch their franchise operation and to give a trusted / valid interest in what they offer. It is often very tempting for new franchisors to bash out press release after press release however there are situations where this can do more harm than good.
Click here to read more about the power of PR in franchising
Franchise marketing advice Teaching new franchisees
Marketing training for new franchisees
New franchisees often require quite a bit of ‘hand holding’ and it is during these first few months that they go through their real learning curve. Often franchisees require specialist training to be able to run their franchise within the given market sector or industry. Marketing is almost always included as part of the training package.
Click here to read more about the importance of helping your new franchisees
Franchise marketing advice The best ways to attract profitable franchisees
Best marketing practices for profitables franchisees
Prospective franchisees must already have some degree of knowledge of the franchise industry otherwise valuable franchisor time is wasted in explaining ‘wannabe’ business owners the logistics of a franchised business rather than the benefits of their specific franchise offering. Identifying well prepared prospective franchisees is the first step in determining whether or not they are worth spending valuable time and resources on pursuing.
Click here to read more about the best ways to attract profitable franchisees
Franchise marketing advice The value in a template franchise
Use a template franchise to its maximum!
Use your template franchise to its maximum potential! It's always important to 'lead your pack' and it is has never been more important to do this than now. Franchisors are operating within a highly competitive market place with new rival businesses (both franchises and independents) popping up to snatch your market share. Due to this, it is vital to use all the tools you have to effectively market your franchise.
Click here to read more on the value in a template franchise!
Franchise marketing advice Make the most of your exhibition attendance
Having booked your stand weeks ago at your preferred show you are now looking forward to speaking to many potential franchisees, right? Wrong. Unfortunately, just booking your stand does not guarantee your success at an event especially during tough times, says Victoria Bel Gil, franchise marketing specialist from Coconut Creatives. Here are some tips to help you stand out from the crowd.
