Keynotes
Friday 19 March 2010
11:00 - 11:45 International Keynote Address: The world is accessible
- How to start the process
- Ensuring the brand translates - it may never be the same again!
- Understanding the legal, financial and political implications
- How Ladybird developed its proposition
- What to expect overseas
Simon Brown, Brand Director, Canterbury of New Zealand and Former Head of International Trading, Ladybird
11:15 - 11:45 Keynote Address: Building a successful brand
- What makes a successful business concept?
- How to build your concept into a winning business model
- Understanding your customers and target market
- Establishing and maintaining your USPs
- Maintaining momentum and drive for long term success
Mr Toni Mascolo OBE, Founder, Toni & Guy
Saturday 20 March 2010
10:20 - 10:50 Keynote Address: Purchasing an international franchise brand
- What to consider when investing in an international network
- Being part of a worldwide brand - what are the benefits?
- Maximising your international exposure on a local level
Nick Smart, Vice President for Development, UK & Ireland, Hilton Hotels
14:15 - 14:45 Keynote Address: McDonald's - A franchising model based on partnership.
Brief introduction to the way McDonald's franchises its restaurants - McDonald's partnership approach - how the business grows with the best franchisees
- The start-up and ongoing support McDonald's provides to its franchisees
Brian Mullens, UK Finance Director, McDonald's
