Growing your own business at
The British & International Franchise Exhibition
19 & 20 March 2010, Olympia, London

Seminar details

 

Once you've got your business or franchise running - how do you keep it growing, especially in an economic downturn?

Find out in the Growing your own business seminars, from entrepreneurs, business experts and suppliers, based on their own experiences whilst developing their successful enterprises.

Friday 19 March 2010

11:15 - 11:45 Keynote Address: Building a successful brand

  • What makes a successful business concept?
  • How to build your concept into a winning business model  
  • Understanding your customers and target market
  • Establishing and maintaining your USPs
  • Maintaining momentum and drive for long term success
    Mr Toni Mascolo OBE, Founder, Toni & Guy


12:15 - 12:45 A legal guide to buying a franchise

  • Negotiating the legal minefield of purchasing a franchise
  • Understanding the terms used
  • What do you need to watch out for in the franchise contract?
  • What resources and advice are available to help you?
    Jane Masih, Partner, Owen White


13:45 - 14:15 Successful sales strategies

  • Do you know how to sell your business proposition?
  • Sourcing qualified new leads and finding new business
  • Key sales techniques for success
  • How do you differentiate your offering from your competitors'?
  • Building long-term customer relationships for repeat business and referrals
    Antoinette Hunter, Founder, Lilac Blue


15:15 - 15:45 Making networking work for your business

  • What can you achieve through networking?
  • The difference between networking and selling
  • How should you approach and prepare for a networking event?
  • How to open and close conversations effectively
  • Turning new contacts into new business - how to follow up from your activities
    Dinah Liversidge, Director, Reliable Roofer & Area Director, Business Network International (BNI)

 

Saturday 20 March 2010

11:15 - 11:45 Turning your idea into reality through effective planning

  • What is the importance of business planning?
  • Turning your idea into an investable proposition
  • The steps involved in setting up a business proposal
  • The role of flexible planning in overcoming challenges and obstacles
  • Updating your plan as your business grows
    Peter Janes, Founder, Sportpost.com


12:00 - 12:30 Finding the funds for your business

  • Understanding the funding options available
  • How do you decide the right financing route for you?
  • What do the banks need from you to secure a loan?
  • What can you do to improve your potential to attract investment?
    Richard Holden, Head of Franchising, Lloyds TSB


13:30 - 14:00 Using the web to promote your business

  • How can the web build recognition and sales for your business?
  • What level of investment is needed for a productive website?
  • Making sense of the advice - where can you find independent and accurate expertise?
  • How to drive traffic to your site and 'optimise' your website
  • Encouraging repeat visits - what will make visitors return?
    Justin Hayward, Director, Telnic


15:00 - 15:30 The secrets of effective email marketing

  • How to compile a successful email marketing strategy
  • Optimum frequency for hitting your contacts
  • How to choose a subject heading that makes an impact
  • Essential dos and don'ts to remember
  • The importance of trials and testing
    Andrew Abram, Client Strategy Consultant, Adestra

Seminar tracks

 

The Conference Programme has been divided into tracks consisting of the following seminars: