International Franchise Conference at
The British & International Franchise Exhibition
19 & 20 March 2010, Olympia, London

Seminar details

 

If you are considering starting a business overseas, a visit to the British & International Franchise Exhibition - and specifically the International Seminars - will enable you to find out what franchise opportunities are available, how to go about gaining funding and get advice on the procedures you should take and the pitfalls you may need to avoid. Alternatively, there will be advice on launching a British brand overseas.

 

These seminars will cover all these and more!

 

 

 

 

Conference programme

 

Chairman: Manzoor Ishani, Senior Consultant Solicitor, Sherrards Solicitors

 

Friday 19 March 2010


10:30 - 11:00    Welcome & networking over coffee
Henri Laakso, representing FranCon, Diploma in Franchise Management (DiFM) & International Franchise Consultants Network (IFCN); Sir Bernard Ingham, bfa; Brian Smart, bfa; Angela Bachfeld, FranFind; Neil Wynn-Jones, UK Trade & Investment; Peter Stern, FranFind

11:00 - 11:45    Keynote Address: International - the world is accessible

  • How to start the process
  • Ensuring the brand translates - it may never be the same again!
  • Understanding the legal, financial and political implications
  • How Ladybird developed its proposition
  • What to expect overseas
    Simon Brown,     Brand Director, Canterbury of New Zealand     & former Head of International Trading, Ladybird 

 

12:00 - 12:45 Going international

  • Overcoming obstacles associated with international expansion
  • Sustaining growth after initial launch
  • What are the common pitfalls to avoid?
  • Utilising available resources and advice
    Toyin Laketu, UKTI; Angela Bachfeld, FranFind; Henri Laakso, DiFM

 

13:30 - 14:30    Panel session: Franchising into the UK

  • How to attract the right potential franchisees
  • Utilising local knowledge and contacts
  • Managing tax to maximise business success
  • What is the best method?
    Manzoor Ishani, Senior Consultant Solicitor, Sherrards Solicitors; Peter Landau, The London Business Support Service, Marcella Marcheso, U.S. Commercial Section, American Embassy; Stephen Dabby, Managing Partner, Greenback Alan LLP; Paul Bradley, VAT Partner, Greenback Alan LLP

 

14:45 - 15:15    Roundtable discussions
The essentials of exporting your franchise

Delegates can choose from the following subject areas:

 

15:30 - 16:00 Case study     
Franchising into an overseas market

  • Will your brand work overseas?
  • Understanding cultural differences
  • Developing a detailed knowledge of new markets
  • The importance of local research
    Andrew Withers, Managing Director, Fast Food Systems

Saturday 20 March 2010


10:20 - 10:50 Keynote Address
Purchasing an international franchise brand

  • What to consider when investing in an international network
  • Being part of a worldwide brand - what are the benefits?
  • Maximising your international exposure on a local level
    Nick Smart, Vice President for Development, UK & Ireland, Hilton Hotels

 

11:00 - 11:40 Structuring Franchise Fees

  • Front end Fees
  • Royalties
  • Advertising, Marketing and Promotion Fees
  • Price fixing
  • Product Tie
    Manzoor Ishani, Sherrards Solicitors

 

12:00 - 12:40    Case study: Stagecoach Theatre Arts
(From back room - to publicly listed company - to international presence)
Finding an overseas partner

  • How to find an appropriate partner
  • How should your current recruitment process be refined?
  • What additional knowledge and skills should an international franchisor have?
  • What are the pitfalls to avoid?
    Manzoor Ishani, Franchise Development Director, Stagecoach Theatre Arts

 

13:00 - 14:00    Roundtable discussions
Delegates can choose from the following subject areas:

  • Master franchising does not work! - hosted by Manzoor Ishani, Sherrards Solicitors
  • The relationship between international franchisor and franchisee - hosted by Bill Schreiber, Director of International Development, Texas Chicken
  • How the UKTI can assist overseas development - hosted by Toyin Laketu, UKTI

 

14:30 - 15:15 Case study: Home Instead Senior Care
Bringing an international brand to the UK

  • What to consider in a franchise
  • The steps I took
  • Where to find help and assistance
  • Factors in hindsight I wished I'd considered
    Facilitator: Toyin Laketu,     UKTI; Speaker: Trevor Brocklebank, Master Franchisee, Home Instead Senior Care

International Partners

 

Our international partners include:


 

 

Find out more information on the partners here.

Seminar tracks

 

The Conference Programme has been divided into tracks consisting of the following seminars: