The Awards Categories 2009

Product & Service Awards

 

All awards in this section reward the effective and innovative marketing of company products and services.

Best Overall Marketing Campaign
Judges will be looking for a clearly developed theme that has been applied over a period of time (minimum 6 month campaign). Key criteria will include:
•    development of an idea across at least three media, e.g. advertisements, radio and web
•    consistency and longevity of approach
•    overall impact and brand awareness
Entry requirements:
•    entries must relate to a campaign that has taken place between Jan 2007 – Jan 2009
•    entrants must provide actual examples of promotional material and a maximum of 1,000 words on how the key criteria have been met


Best Website
The judging panel will be looking for an effective website. Websites will be assessed on:
•    use of technology
•    innovative design
•    branding
•    content
•    ease of navigation
•    accessibility
•    ‘website stickiness’ (techniques that make the site worth revisiting)
Entry requirements:
•    entries must relate to a campaign that has taken place between Jan 2007 – Jan 2009
•    entrants must provide actual examples of promotional material and a maximum of 1,000 words on how the key criteria have been met


Best Online Marketing Campaign
This new award recognises the best use of digital media to promote your products and services to your target market. Judges will look for evidence of a clearly planned and structured campaign, as well as measurable results from the intended objectives. Activity can include:
•    email marketing
•    online sponsorship
•    online advertising (all types including banners, buttons, microbars and pop-ups)
•    online PR
•    blogging
•    online viral marketing
•    pay-per-click
•    search engine optimisation
Entry requirements:
•    entries must relate to a campaign that has taken place between Jan 2007 – Jan 2009
•    entries should provide response rates where possible
•    entrants must provide a maximum of 1,000 words on the aims, objectives and effectiveness of the campaign


Best Brand Management
The judges will be looking for a proactive and co-ordinated approach to your branding and how that brand is managed across a franchise network. Key criteria will include:
•    demonstration of clear communication of brand values to franchisees
•    evidence of how franchisees’ use of your brand is controlled
•    consistency of branding across all franchisee marketing
Entry requirements:
•    entries must relate to a campaign that has taken place between Jan 2007 – Jan 2009
•    entries should include examples of branding across a variety of media, at both national and local level
•    entries must show the guidelines to which the franchisee must conform and a maximum of 1,000 words on how the criteria have been met


Best Franchisee Marketing Support
This award recognises the management and support of your new franchisees’ marketing. The judging panel will be looking for a clear demonstration of high standards in training, management and support of your franchisees’ marketing activities, as well as evidence of cost-effective results. This can include:
•    monitoring and control of spend
•    a clear framework for local marketing
•    evidence of return on investment and overall impact from franchisee marketing spend
•    examples of materials produced
Entry requirements:
•    entries must be submitted by the franchisor
•    entries must relate to the first two years of a franchisee’s business
•    entries must relate to a campaign that has taken place between Jan 2007 – Jan 2009
•    entries must show measurable results, incorporating analysis of objectives, spend and outcomes of franchisee marketing
•    entrants must provide a maximum of 1,000 words on the effectiveness of the franchisees’ marketing spend


Best International Marketing Campaign           

This category is open to international franchisors to recognise the best in consumer marketing campaigns across the globe. The judges will be looking for a campaign that has achieved significant visible results appropriate to a chosen national market. Key criteria will include:

•    overall impact and brand awareness within the national market
•    a campaign that uses at least two routes to market

Entry requirements:
•    entries must relate to a campaign that has taken place between Jan 2007 –  Jan 2009
•    entrants must provide actual examples of promotional material and a maximum of 1,000 words on how the key criteria have been met




Franchisee Recruitment Awards

 

All awards in this section reward effective and innovative methods of recruiting franchisees.

 

Best International Franchise Expansion Programme

The judges will be looking for a company that has launched or expanded its franchise outside the country in which the franchise was first deployed. Key criteria will include:
•    evidence of versatility in exploiting new markets
•    a proven ability to overcome obstacles associated with international expansion
•    evidence of sustainable growth
Entry requirements:
•    entries must relate to expansion that has taken place over the last 2-3 years
•    entrants must supply the necessary statistical information to support your entry where necessary (e.g. market share and sales performance)
•    entrants must supply a maximum of 1,000 words on the expansion programme and how objectives have been met

 

Best Recruitment Literature

The judges will be looking for good concept, design, content, originality and the ability to effectively capture the attention of the relevant audience. Entrants should supply a full range of literature used to attract franchisees across all stages of the franchise recruitment process.
Entry requirements:
•    entries must relate to a campaign that has taken place between Jan 2007 – Jan 2009
•    entrants must supply a maximum of 500 words to support the examples provided

Best PR Campaign

The judges will measure a franchise recruitment campaign on how extensive and targeted the PR campaign is in reaching its desired audience.
Entry requirements:
•    entries must relate to a campaign that has taken place between Jan 2007 – Jan 2009
•    the entry should accompany a portfolio of articles and a list of all the coverage including circulation figures. The overall success of the campaign will be measured by the number and size of articles and the relevance of the media to the franchisor’s target market
•    entrants must supply a maximum of 1,000 words to support the examples provided

Best Recruitment Advertisement

This award is based on the creativity of a franchise recruitment advertisement, across any medium, and whether it captivates the intended audience. The judges will decide if the concept, design, headline and text are memorable, captivating and effective for its purpose.
Entry requirements:
•    entries must relate to a franchise recruitment campaign that has taken place between Jan 2008 – Jan 2009
•    entrants must provide an actual example of the advertisement along with details of where it has appeared and 500 words on how the advert meets the judges’ requirements

Most Creative Exhibition Stand

This award is measured on the creativity of the stand design and the level of attraction to catch the visitors’ attention. This can apply to any franchise exhibition.
Entry requirements:
•    entries must relate to a campaign that has taken place between Jan 2008 – Jan 2009
•    entrants must provide a photograph of the stand along with a 1,000-word explanation on initiatives used on the stand to attract visitors

Franchise Recruitment Team of the Year

This award is for an outstanding team that has significantly increased the number of high quality franchisees recruited in 2008 and secured sustainable growth.
Entry requirements:
•    entries must relate to a campaign that has taken place between Jan 2007 – Jan 2009
•    entrants must provide in 1,000 words details of their marketing campaign (including objectives and how they were met). Entrants must provide details of any innovations which have made a significant impact on a campaign
•    entries must show measurable results